Enclosed information may be
to your competitors.
And it may make you so
as a Trade Show Exhibitor, the U.S.
Government will require you to be registered
and may impose a 10-day waiting period before you exhibit at
your next Trade Show.
This Information is definitely
to trade show exhibit managers who are not
committed to attracting attention, creating interest,
boosting traffic flow, securing
follow-up leads and increasing
Awareness. Individuals with weak hearts should consult their
physician before reading the enclosed information.
7 Success Strategies
For Increasing Leads,
Sales & Traffic Flow
At Your Next Trade Show
By 40 %
Dear Mr. or Ms.
Marketing Trade Show Exhibit Manager:
Have you ever exhibited at a show where people were walking
totally oblivious to you, your booth and your products or
Maybe your show leads in recent years have been declining.
stopping only to fill up their bag of goodies to take home
to their friends; grabbing what they could that was free,
and leaving without another thought of...
YOU, YOUR COMPANY, & WHAT YOU ARE OFFERING.
Oh, Oh, the SCOOP MENTALITY factor has set in.
People acting like zombies. At this point NOTHING locks into
the attendees mind. Nothing is retained about YOU or YOUR
company. You become a blur, blending in with everyone else.
One booth begins to look like the last booth, like the last
booth, you get the picture.
Let me ask you an important question.
Why do companies strive so hard to be so different from
in the real business world, and then they go to a trade show
If you are like the majority of exhibitors you spend a small
fortune, every year, on a booth. A booth is very important,
a booth alone, all by itself, will not cause the
attendees to pay attention!
What good is your exhibit if thousands of
potential customers walking the aisles, do not STOP, LOOK &
LISTEN? Research has proven that you MUST
capture an individuals attention
to create interest in what your company is promoting.
“A successful Trade Show exhibit
should have something going on in it,
it MUST give buyers a reason
to Stop & Look
and then maybe listen.
A dramatic display won’t do it alone.”
-Mauri Edwards, Sales & Marketing Management-
Face it poorly attend dead booths, can cost you a
lot of MONEY! Many companies are finally realizing that
fancy expensive booths may win you some awards, but they
don’t necessarily draw in the huge crowds.
With all the other sights, sounds, and distractions going
on, what can get potential clients to STOP, LOOK & actually
pay attention to what you have to offer?
Take the worry out of having a successful exhibit.
Here is the solution!
My name is Alex “Bruce” Dicker, and I am a
Professional Product Presenter...a Sales Entertainer.
You are probably asking yourself, “What in the
world is a Sales Entertainer? What I do is combine my 25 +
years of experience from the entertainment industry, along
with cutting edge Marketing (Marketing Degree LTC) and Sales
...to provide your company with a Customized, LIVE,
energetic demonstration that will increase your Leads, $ales
and Traffic flow.
One of the most important factors, in trade show marketing,
memorability! The people that
visit your booth, need to remember who’s booth they visit.
This is where we can help. We entertain the crowds that we
draw, and simultaneously sell them on what it is that you
“A live show with a professional
demonstrating your product,
is the most cost effective means
MAXIMIZES YOUR RESULTS!”
-Bob Kennedy, The production Company-
A professional product
presenter is one of the most consistently proven versatile
marketing approaches that can be used. They stop people
in their tracks, entertain them, and simultaneously sell
them. They basically educate them about the benefits and
features of the products and or services in an amusing,
Here’s Sales Entertainer Alex “Bruce” Dicker at
one of the BIGGEST Trade Shows in the world...The Automobile
Dealers Association promoting a product.
Here are 7 successful strategies that a sales entertainers
1) STOP TRAFFIC AND DRAW PEOPLE INTO YOUR BOOTH:
When people see others enjoying themselves and
having a good time, their natural curiosity will compel them
to stop and see what’s happening.
2) ANYONE WHO STOPS TO WATCH WILL HEAR ABOUT
Potential customers who stop and watch, will hear about the
benefits, features and advantages of your company’s products
or services. A PRODUCT PRESENTER can get people to stop,
than works these elements into the presentations. They
always present your company’s benefits and features in a
3) SHOW VISITORS WILL HEAR YOUR COMPANY’S
Since repetition is the essence of learning, hearing your
company’s name mentioned over and over again during each
presentation, reinforces NAME awareness and NAME
4) PROFESSIONAL PRODUCT PRESENTERS HELP
YOUR SALES’ FORCE:
By getting people to stop and listen, your sales force will
be able to target qualified potential prospects for proper
questions in helping to sell and promote your products.
5) ATTENDEES RETURN WITH FRIENDS:
Many people are so impressed with the LIVE,
interactive presentations that they often return with their
friends and once again you have the opportunity to reach new
6) All CUSTOMIZED PRESENTATIONS ARE SHORT AND
TO THE POINT:
Each customized presentation is no longer than 10 - 12
minutes, conducted two times every hour. These short
presentations allows your sales force to do the necessary
7) PRESENTATIONS ARE MEMORABLE AND COST
Non abrasive enjoyable demonstrations are extremely
memorable, measurable, and remarkably cost effective, and
there is nothing more cost effective than a Sales
Entertainer. With a packed crowd he creatively weaves a
powerful message about the benefits and features of your
company’s products/services. Remember, with all the
competing sights, sounds and distractions, at a trade show
convention, the product presenter can make a positive
Here is what others are saying:
you very much for your wonderful, professional,
and exciting contribution to our performance in
the Logging Congress. We are sure it will help our
business and that it will create a positive attitude
towards our Company."
"We appreciated the
way you got our name out there.
Many of the show attendants commented
on what a great job you did.
The show was a great success."
-FLOOR COVERINGS INTERNATIONAL-
certainly enjoyed having you do the live presentation.
You were able to draw some nice sized
crowds to our booth."
-HELWIG CARBON CO.-
you very much for performing at our booth. You did
a great job of incorporating the features
and benefits of our company's services. We have
made 3 sales from the 4 contacts, and have many more
appointments yet to make."
-AMERICAN BUILDING SYSTEMS-
name and products were presented in
a favorable light. We would recommend
you to anyone looking to maximize
their show effectiveness."
-MILWAUKEE MANUFACTURING CO., WI-
were impressed with the way you wove our
M&I products into your presentation.
You did a wonderful job involving the crowd.
We will recommend your services
to everyone we know!"
-M&I LAKEVEIW BANK-
The bottom line is very simple here: do you
SERIOUSLY want to stand out from all the other fancy
booths, and have a packed out exhibit, with HOT leads,
and $ales, $ales, $ales! If so, you’ll do just about
anything NOT to miss out on this opportunity. Please call
Alex “Bruce” Dicker
Trade Show Marketing Specialist